Three Structured Paths for Different Moments in a Business's Development
Each engagement type is designed for a specific situation. Understanding which may suit you is part of the initial conversation we invite you to have with us.
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Diagnostic First
Every engagement begins with a careful reading of the client's situation before any conclusions are offered. Observations precede recommendations.
Iterative Process
Findings and drafts are shared with the client team throughout. The output is built together, not presented as a finished product at the end.
Written Output
Each engagement produces a written deliverable the client owns and can use independently — with a board, with investors, or as an internal reference.
Market Orientation Review
A short structured engagement for founders and leadership teams who would like an outside reading of their current position. Over roughly two weeks, the review examines the client's market landscape, competitive dynamics, and internal readiness, then returns a concise written memorandum with observations and considerations.
The format is suited to teams that are weighing a significant decision — a new market entry, a pricing change, a structural shift — and want a measured second perspective before proceeding.
What the Review Covers
- Market landscape and competitive positioning analysis
- Internal readiness assessment relative to intended direction
- Two working sessions with the leadership team
- Document review of existing strategy and planning materials
- Closing conversation to discuss the memorandum findings
Best suited for teams that are…
- — Facing a specific go/no-go decision
- — Uncertain about competitive dynamics in their sector
- — Looking for a measured outside read before a board meeting
- — Considering whether to proceed to a full planning engagement
Strategic Planning Engagement
A structured eight-to-ten-week engagement designed for established Thai SMEs and mid-market firms approaching a planning cycle or a period of change. The work is conducted jointly with the client's leadership team and produces a strategic document covering positioning, priorities, and a twelve-month operating plan.
The process is deliberately collaborative, with weekly working sessions, interim drafts for review, and a final written plan prepared in both English and Thai if useful. The resulting document is designed to be used — not filed.
Process Steps
- 01 Diagnostic opening — current position, market context, leadership team interviews
- 02 Positioning workshop — priorities, competitive framing, resource alignment
- 03 Draft plan preparation and review — interim document shared for leadership input
- 04 Final plan — twelve-month operating document, bilingual if required
Best suited for organisations that are…
- — Entering a new planning cycle without a clear strategic framework
- — Going through leadership transition or ownership change
- — Needing a plan that the whole leadership team has genuinely shaped
- — Preparing to present strategy to investors or a board
Executive Advisory Retainer
A six-month advisory relationship for founders, managing directors, and senior leaders who value a consistent outside perspective. The retainer includes two scheduled conversations per month, ad-hoc written correspondence, and preparation support for board or shareholder meetings when useful.
The tone is that of a thoughtful counterpart rather than a directive advisor. The client sets the agenda in each session, and the advisory work responds to what is most pressing in each period.
What Is Included
- Two sixty-minute advisory conversations per month
- Ad-hoc written correspondence between sessions
- Board and shareholder meeting preparation support
- Review of documents submitted for comment between sessions
- Renewal option at conclusion of six-month period
Best suited for leaders who…
- — Work largely without a formal board or advisory structure
- — Face a sustained period of strategic uncertainty or change
- — Benefit from a consistent outside sounding board across a six-month period
- — Have completed the Planning Engagement and want to maintain momentum
Choosing the Right Engagement
This table may help you think through which engagement fits your current situation. The initial conversation with us is also a useful space to work through this together.
| Feature | Market Review | Planning Engagement | Advisory Retainer |
|---|---|---|---|
| Duration | ~2 weeks | 8–10 weeks | 6 months |
| Fee (THB) | 7,500 | 34,500 | 68,500 |
| Working sessions | 2 | Weekly | 2/month |
| Written deliverable | Memorandum | 12-month plan | Correspondence |
| Bilingual output available | |||
| Board preparation support | |||
| Ad-hoc correspondence | |||
| Renewable |
Shared Across All Engagement Types
Strict Confidentiality
All engagement contents and client identities are treated as confidential. Non-disclosure is confirmed in writing before work begins.
Fixed Fees, Written Agreements
All fees are fixed and agreed in writing before commencement. Scope changes require prior discussion and written agreement.
Senior-Led
The advisor who proposes the engagement leads it throughout. Work is not handed to junior staff without the client's knowledge and agreement.
Conflict Disclosure
Any potential conflict of interest is disclosed before an engagement is accepted. We do not advise competing parties in the same sector concurrently.
Response Commitment
During active engagements, client enquiries are responded to within one working day. Substantive questions within two.
PDPA Compliance
Personal data shared during engagements is handled in accordance with Thailand's Personal Data Protection Act (PDPA B.E. 2562).
Not Sure Which Engagement Fits?
The initial conversation is a good place to work through this together. There is no obligation to proceed, and the discussion itself may be clarifying.
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